Pub Olympics

If your exercise regime only extends as far as a swift jog down to the Dog & Duck, followed by a vigorous session of pint-glass lifting, you can still get into the Olympic spirit thanks to these clever barmats from JWT London.

Flip and catch the diver
Flip and catch the diver

The agency has created three limited-edition mats for Hackney Brewery – to promote the launch of its Golden Ale – each of which features an Olympic sport.

Balance the gymnast
Balance the gymnast

A diver features on the ‘flip and catch’ maps, while a gymnast balances you build a ‘house of mats’, while a weightlifter strains as you stack barmat weights on top of him.

The weightlifter in action
The weightlifter in action

The mats feature illustrations by Bruce Emmett, which have been litho-printed on to heavy barmat stock.

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