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Here’s a round-up of the UK winners as well as the Grand Prix, which went to German consultancy Serviceplan Munich.
Grand Prix
The Solar Annual Report 2011 for Austria Solar, by Serviceplan Munich
Gold
Urban Tour for Asos, by BBH More4 identity, by 4Creative with Man V Machine Mountain, for Guinness, by AMV/BBDO
Silver
Nike Fuelstation, by AKQA Roots, for Guinness, by AMV/BBDO The Whole Picture, for the Guardian, by BBH
Bronze
Johnnie Walker Blue Label bottle, by Sedley Place Tuborg bottle, by Turner Duckworth An Expression of Innovation for Royal Dutch Shell, by Imagination Soho’s Secret Tea Room, by The Partners
So many ad agencies. I wonder if this is a reflection that they’re getting better at design, or is it just that Cannes Lions are so expensive to enter that design agencies opt out?
Not much to say about BBH’s work for Asos. A jerky video, long loading times, FLASH!!!!!!, not mobile. No real engagement with Asos, there suggested audience, and the clothing. Simple click and view. Nothing new.
Is it just me, or does anyone else wonder why the Tuborg bottle received an award? It is a solid piece of design, but according to Bruce Duckworth who was the Design Panels Chairman in Cannes this year, they had 3 criteria for giving awards. 1. Does it feel like something new? 2. Does it break category conventions. 3. Do I wish I had done it? Well no, no and no.
Oh, by the way it was designed by Turner Duckworth….just sayin!.
The poverty-fighting charity has a new identity, as does its annual televised fundraiser Red Nose Day, in a bid to create a distinction between the organisation and the event.
We take at look at the design and representation of female characters in video games and ask if they are falling behind the real world in terms of gender equality.
LW Theatres has a new overarching brand, as well as unique sub-brands for the group’s six main London playhouses, which all have a typographic style influenced by the architecture of
So many ad agencies. I wonder if this is a reflection that they’re getting better at design, or is it just that Cannes Lions are so expensive to enter that design agencies opt out?
I think the Guinness work by AMV/BBDO stands out miles above the rest. Also is it just me or is this a very small list of UK winners?
Not much to say about BBH’s work for Asos. A jerky video, long loading times, FLASH!!!!!!, not mobile. No real engagement with Asos, there suggested audience, and the clothing. Simple click and view. Nothing new.
Loose the Flash Fat
Is it just me, or does anyone else wonder why the Tuborg bottle received an award? It is a solid piece of design, but according to Bruce Duckworth who was the Design Panels Chairman in Cannes this year, they had 3 criteria for giving awards. 1. Does it feel like something new? 2. Does it break category conventions. 3. Do I wish I had done it? Well no, no and no.
Oh, by the way it was designed by Turner Duckworth….just sayin!.