Tesco follows Hudl tablet launch with own smartphone

Supermarket giant Tesco is to launch its first own-brand smartphone by the end of the year, according to chief executive Philip Clarke.

The Hudl tablet, launched last year

Clarke told the BBC that the device would come pre-installed with Tesco services. Tesco launched its own Tesco Mobile network – in partnership with O2 – back in 2003.

Last year Tesco launched its own ‘family-tablet’ the Hudl. The seven-inch HD device has 16GB of memory and is priced at £119. It runs on the Android Jellybean operating system and comes loaded with Tesco apps.

User-experience for the Hudl was developed by Ustwo, while SomeOne worked on the branding. Tesco would not say who was working on the smartphone development.

Clarke also told the BBC that Tesco will be releasing a refreshed version of the Hudl tablet – the Hudl 2 – in September. The initial version has so far sold half a million units.

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