The UK’s four main Internet service providers – Sky, Talk Talk, BT and Virgin Media – partnered to create Internet Matters, which takes the form of an online resource of advice and information for parents on Internet safety.
The look for the initiative was created to reflect the most common symbols and fonts used online, such as comic sans and emoticons.
As well as designing this branding, Venturethree also created a series of explanatory animations and a communications campaign across digital, print, radio and mobile.
The consultancy was appointed to the project in October last year. Liam Hamill, Venturethree strategy director, says, ‘Our objective was to create something engaging and informative with high impact.’
Internet Matters uses the tagline ‘Learn about it. Talk about it. Deal with it’. Darren Watkins, Venturethree creative director, says, ‘There’s a double meaning to the name, which is bang on for the brand. Because it’s a serious, modern day issue that parents haven’t had to deal with before.
‘The look is super-simple….When we were doing our research, the facts were so arresting that we didn’t thing there was a need for another layer. Presenting them with complete neutrality nails the awareness job right away.’
Advice on the site includes how to discuss and deal with issues including online pornography, sexting, online grooming and cyberbullying. Internet Matters also provides links to articles on such topics, as well as showing parents how to set parental controls across different service providers.
The Internet Matters website is at www.internetmatters.org.