Wolff Olins overhauls Qatar Museums brand

Wolff Olins has rebranded Qatar Museums, which has been renamed and positioned as a ‘cultural instigator for the creation generation’.

Qatar Museums by Wolff Olins
Qatar Museums by Wolff Olins

Qatar Museums, which encompasses many cultural institutions, was formerly known as Qatar Museums Authority.

In line with Qatar National Vision 2030 strategy, QM’s objective is to form the next generation of arts, heritage and museum professionals in the country and grow and build the nation’s ‘creative life and talent’ according to Wolff Olins.

Qatar Museums by Wolff Olins

To deliver this, three strategic priorities have been identified as nurturing emerging talent, creating the platform for a Qatari voice to contribute to global debates on culture and creativity, and helping museums reach beyond their walls.

Wolff Olins has developed a strategy for a delivery plan internally and externally and undertaken employee engagement activities and created organisation values.

Qatar Museums by Wolff Olins

The creative expression of this reaches across print, digital and environmental touchpoints in a bid to unite the museums and initiatives of QM under one vision and narrative.

The Wordmark Qatar Museums appears with the strapline Art, Heritage Creativity and forms part of an identity composed of geometric shapes found in Arabesque art and architecture.

Qatar Museums by Wolff Olins

A wider visual system takes its cues from the identity, bringing together museums, exhibition spaces and heritage sites.

The new website www.qm.org.qa, which features a moving identity, has been designed by Cogapp and allows audiences to connect with the local creative community and each other.  It also offers creative tools and resources and is accompanied by an app.

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  • D Conran November 30, -0001 at 12:00 am

    Is this for kids?!?

    Gotta love Wolff Olins – they never fail to produce the most garish design solutions and can get away with it because of their name… Nice!

  • Kelly Vallance November 30, -0001 at 12:00 am

    Wow. Circle. Square. Triangle. ‘Game changer’

  • Michael Tucker November 30, -0001 at 12:00 am

    Looks like something I created in Microsoft Paint 15 years ago.

    I’m all for flattening graphics and simplification but this looks badly executed. Just saying.

  • Aarefa Tayabji November 30, -0001 at 12:00 am

    I do agree with the comments here that the Qatar Museum Signs could have been more creative and pastel colours are just not working together. You could have gone for a more typographic, pattern or a textured approach Or even having the same shapes with a 3D look.

    I look forward to a re-fresh design on this one. Thanks

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