Spam jam

If the spam emails we receive really delivered what they promised, we’d all be muscular but slim-wasted millionaires and excellent lovers to boot. 

Most of us, no doubt sensibly, ignore these often bonkers missives, passing up the protein shakes, investment opportunities, soul mates and Viagra, and instead dumping these promises straight into the trash folder and upping our junk mail filters.

'Make your fat friends envy you.'
Spammers offer exciting investment opportunities. An illustration from Spam Jam.

Some, however, have pursued the call of spam further, with hilarious results. Last week Neil Forsyth shared with the Guardian what happens when you write back to spammers, which Forsyth had done using the guise of his online alter ego Bob Servant.

For those that craved a visual element to such back and forth, new book Spam Jam by branding, design and digital consultancy Bruketa & Zinic OM offers an amusing illustrated compilation of a number of spam emails sent to the company.

'Make your fat friends envy you.'
’Make your fat friends envy you.’

The book starts off with an illustrated map documenting the prime hotspots for spammers – Brazil and the US are the biggest offenders, with 7.7 and 6.6 per cent of all spam originating in those countries respectively.

The book moves on to playful illustrations of ‘beautiful’ Kentucky women seeking soul mates, offers of gold for a reasonable price and suggestive hot dogs, which will ‘make all your friends very envious’.

'Make your fat friends envy you.'
Beautiful Kentucky women

Bruketa & Zinic OM art director and illustrator Nebojsa Cvetkovic says, ‘In a Spam Jam world you could be in top form in less than a month, with a perfectly chiseled body, a large penis and a pile of gold that you would buy at a terrific bargain.

‘No wonder that the term “spam” comes from one of the Monty Python’s Flying Circus sketches. It is totally appropriate.’

Spam Jam by Bruketa & Zinic OM is published by Igepa.

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