Bohemian Like You

Perhaps more associated with the once-omnipresent Vodafone adverts than a louche sense of freedom and general hipness, the Bohemian Like You concept has now inspired an exhibition of cutesy posters.

Conceived by Somethings Lab (Matteo Oliverio and Amelie Labarthe ), the Bohemian Like You show opening at London’s Green and Fay furniture design shop this week, was born on an idyllic holiday to Italy.

Benjamin Pancakes
Benjamin Pancakes

‘It all happened this summer in the south of Italy, on our (short) holidays, we were in a car thinking about the hard but happy life young creatives lead nowadays  – travelling often for work reasons or to visit friends around the world, sleeping on sofas and being prepared to wear the same clothes for more than one day’, Oliverio says.

‘We understood that we share this way of life with many people around us, and discussed our ‘Modern Bohemian’ life anecdotes. We remembered and played the song by the Dandy Warhols, Bohemian Like You, and it couldn’t feel more like the right project title!’ 

Claudia Carieri
Claudia Carieri

Following on from this jaunt, Somethings Lab decided to invite designer and illustrator friends from France and Italy to create posters for an exhibition in London. The seven artists include Benjamin Pancakes, Claudia Carieri and Joan Tarragon.

Somethings Lab created a poster featuring the rather bizarre set-up of a dog in love with a shoe.

Somethings Lab
Somethings Lab

He explains, ‘To us,”bohemian lifestyle” means: to travel, enjoy and share everything that comes your way. We decided to represent a “Bohemian love” through a portrait of a dog and a shoe.

‘In our poster the characters care for each other, you can see signs of travel inside them, together with many little narrative details, like souvenirs of a long happy life.’

Somethings Lab and Claudia Carieri
Somethings Lab and Claudia Carieri

We’re not sure we fully understand, but nonetheless, we’re sure Sienna Miller would give it her seal of approval.

Bohemian Like You runs from 4 – 6 November at Green and Fay, 137 – 139 Essex Road, London N1

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