Hat-Trick creates logo to mark First World War centenary

Hat-Trick Design has created a logo which will be used to mark the 100-year anniversary of the First World War, from 2014-2018.


The mark has been created for the FWW Centenary Partnership, a group of organisations looking to mark the centenary and led by Imperial War Museums.

The logo has been created for FWWCP members to use alongside their own brands as a marker that their events and non-commercial products are part of the First World War centenary commemorations.

A fragmented ‘C’ in the identity references the centenary.

Hat-Trick creative director Gareth Howat says the logo has been influenced by the IWM’s new ‘fragmented’ identity, developed by Hat-Trick, which launched last month.

He says, ‘It had to be able to sit alongside the IWM mark and be part of that family, but also be flexible enough to be used by all sorts of different organisations and brands.’

IWM says the network launched in May 2010 and currently has more than 200 members from around the world, including museums, archives, universities and broadcasters.

Hide Comments (4)Show Comments (4)
  • Peter Newsom November 30, -0001 at 12:00 am

    Looks very similar to the Crafts Council logo: http://www.craftscouncil.org.uk/

  • Maliha November 30, -0001 at 12:00 am


  • Geoffrey Miller November 30, -0001 at 12:00 am

    Most unsuitable. It looks like a commercial Logo for a business and does nothing to remember the millions who were killed or maimed in WW1

  • Patricia Ward Miller November 30, -0001 at 12:00 am

    Totally incomprehensible! It fails to convey any emotional response to the tragedy of this unnecessary war.

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