Heavenly brands mobile marketing company Lumata

The consultancy won a credentials pitch just five weeks ago, appointed by private equity firm Francisco Partners and paid-for mobile-content company Buongiorno.

Lumata launches this week with 15 global offices and 500 employees, having formerly been the business-to-business division of Buongiorno.

After carrying out an audit of the company, brand positioning and a brand identity have been developed which Heavenly suggests has a name that evokes light and a marque which hails a ‘new era.’

Will Hall, strategist at Heavenly, says the new brand will show ‘the power of mobile between consumer and brands’. Heavenly creative director Paul Franklin says, ‘It is fairly simple and iconic and gives a feeling of grandeur, establishment and illumination.’