The consultancy is being set up by Chris Lower, who has previously worked at Design House, alongside Eddie McAtominey, founder of retail consultancy Epoc and formerly of Fitch and Design House, and David Jenkins, former creative director at Dragon Rouge.
The founders say the consultancy will work across branded environments, packaging, product and structural designs as well as print and digital projects.
The founders have been collaborating on a number of projects ahead of the consultancy launch, including a flagship store in the US for sports rehabilitation company Bauerfeind AG, and brand identity, packaging and point-of-sale designs for new AG Barr product Irn-Bru Fiery.
Lower says, ‘We’ve known each other for years, having previously worked together at one time or another on developing and creating a number of well-known brands.
‘We respect each other’s breadth and depth of skills and wanted to pull that expertise and knowledge together to offer businesses a value-driven intuitive approach, delivering creative excellence grounded in commercial nous.’