Tangent Graphic applies pictograms to Glasgow Commonwealth Games HQ

Oversized versions of Tangent Graphic’s Glasgow 2014 Commonwealth Games pictograms have been applied to the Games’ headquarters in the city.


Earlier this year, Tangent Graphic unveiled its suite of pictograms for the Games, each of which aims to capture a ‘defining moment’ of the sport it depicts.

Working with interior designer Space Solutions, Tangent has now applied oversized pictograms – between 3m and 12m high – to the interior of the building.

Each meeting room has been named after a particular sport, with the pictogram depicting this sport applied to the glass front of the room.

Each room also has a coloured feature wall – using red, yellow, blue or green, the four brand colours from the Marque-designed Commonwealth Games identity. Key words are written on this colour in spot-UV typography.


The board room is the only room that features all 17 pictograms. Tangent Graphic director Andrew Stevenson says, ‘This is the room where all the big decisions are made and it seemed appropriate to have all the sports represented.’

Staff have begun to move into the Commonwealth Games HQ has part of the first phase of the redevelopment, which has been led by developer City Building.

Interior design is by Space Solutions, with Tangent working on brand application elements. Furniture for the new HQ – including the boardroom table – has been created by social enterprise Royal Blindcraft, which brought in disabled veterans of the conflicts in Afghanistan and Iraq to work on the pieces.

A public launch of the building will be held next month, while a phased moving process will see more than 1000 staff move into the 10 000m2 space by the time the Games begin in 2014.

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