Totally and Nurtural work on Gurkha digital brief

Totally Communications and Nurtural have been appointed by the Gurkha Welfare Trust to overhaul its digital marketing.

The consultancies pitched against one other, undisclosed consultancy for the work last month.

The brief is to devise a digital marketing strategy and create a new website that will support existing charity efforts and act as a fundraising platform.

The new site will go live later this year and will use a range of media to appeal to the public.

Totally client services director Toby Mason says, ‘The website will not only portray the history and values of the Gurkha community, but will also use video and audio to bring their amazing stories to life.’

Nurtural director Brian Gilliland says the focus will be on ‘donor interaction and on the donor journey through the website’.

Totally have previously worked with charities such as the Nelson Mandela Children’s Fund and the Holocaust Educational Trust.

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