As part of its work, Studio H has created a kit of 16 icons, including an oak leaf and a bird, which can be used across the National Trust’s own-brand range.
Studio H was appointed around nine months ago following a pitch, according to the consultancy’s creative director Rob Hall.
The packaging rebrand is part of the National Trust’s wider strategy to refresh public perception, which has also seen Wolff Olins create a new brand for the organisation (www.designweek.co.uk 27 October 2009).
The first redesigned products to be released are the confectionery and the biscuits, which are going on-shelf this month. The biscuits range features architecture-based illustrations by Adrian Johnson.
The confectionery range uses the system of icons developed by Studio H. Hall says the range of icons uses images ’we can all associate with the National Trust’. He adds, ’These can be flexibly applied across different product ranges, from chocolate to stationery.’
Studio H is currently working on designs for toiletries and stationery, due towards the end of this year, and home fragrance and outdoor products, due early next year.