Oh Fudge!

Yesterday D Studio took to London’s Borough Market to initiate an illustration competition for Fudge brand Burnt Sugar, which it hoped could capture the imagination of young designers.

walk this way, draw this way
signage for Burnt Sugar Drawing Room

The live drawing event materialised as The Burnt Sugar Drawing Room on Borough Market – the first home of the fudge brand before it was sold into supermarkets.

drawing fire

 Plied with the very snack they’d been briefed to take inspiration from illustrators set about ‘celebrating individuality and incorporating fudge,’ according to creative partner at D Studio Wes Anson.

frankenstein by Philip Sheffield

Thankfully this invitation for fudge-based deviance has so far been channelled into illustration, as at stake is the chance to have your design featured on Burnt Sugar’s Borough Market packaging – a bag which will carry the design.


Anyone who missed yesterday’s event has until 30 November to enter by downloading a tote bag template

ghoulies by Jennifer Camilleri

D Studio designed new packaging with on-pack graphics for Burnt Sugar in Augustand is now steering a new brand direction for the company ‘to celebrate individuality while the competition is run to nurture illustration,’ says Anson.

visivo icona1
a head of the game

Illustrators Gemma Correll, Jess Wilson and Kate Sutton, who were commissioned by D Studio to work on the re-packaging project, were on-hand to illustrate and decorate the space yesterday.  

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  • Emma November 30, -0001 at 12:00 am

    Such a great competition!
    Get ready for some shameless self promotion:



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