An illustrated Bromance
Soho is renowned for a certain type of romance. Now, thanks to illustrator Jack Pearce, there’s a heavy whiff of Bromance in the air, too.
![Denis](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2013/10/denis-1002x1402.jpg)
This week sees the opening of Pearce’s Bromance show at the Atomica pop-up on Berwick Street, which, according to the artist, is a series of images showing ‘dudes having a good time’.
![Pushuponit](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2013/10/pushuponit-1002x1439.jpg)
In true ‘boys will be boys style’, here are the lads enjoying some beers:
![Beerfighters](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2013/10/Jack-Pearce_Beerfighters-FB-1002x1442.jpg)
Having a bit of a scuffle:
![Tastyhand](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2013/10/tastyhand-1002x1439.jpg)
Being all rad and cowabunga! on a skateboard:
![Arthur](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2013/10/arthur-1002x1495.jpg)
And just hanging out with the guys:
![Trifecta](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2013/10/trifecta-1002x1411.jpg)
The images have a rather tribal quality, taking away any notions of, say, the ‘banterbus’, or games of Centurion, or casual sexism.
All the works in the Bromance series are A1, monochrome pieces; though the exhibition will also be showing a number of larger illustrations, as well as a site-specific installation.
![Tim](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2013/10/tim-1002x1437.jpg)
Pearce says, ‘Behind the idea is an opinion I have about the way male friendships are perceived. I like to remind people that guys can have fun together.
‘By surrounding the viewer with these bearded dancing tribesmen I want them to feel like they are one of them.’
Bromance runs from 3 – 25 October at Atomica Soho Pop-up, 75 Berwick St, London W1F
![Jack Pearce](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2013/10/Jack-Pearce-1.jpg)
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