The typeface and posters were created by Purpose senior designer Sean Rees and based on the bent-wire dartboard numbers – which Rees has transposed into an alphabet.
Rees says, ‘For a long time I’ve admired the character of the wire numbers surrounding our studio dartboard. There’s something about the physicality of the bent-wire, ugly-yet-beautiful, that’s very appealing.
‘Maybe the hours spent playing in front of it has burned them into my retina.’
Purpose’s in-house darts tournament apparently developed from the consultancy daily ‘darts for tea’ play-offs – used to bring democracy to the team-making process.
This year’s final was held on 17 October, with Greg ‘Geoff’ Deacon defeating Matt ‘Persistent’ Price.