Movember encourages men to grow moustaches during November to raise awareness of, and funds for, prostate and testicular cancer.
The branding, which is refreshed each year, is created by Melbourne-based consultancy Urchin Associates.
Last year’s look was based on the idea of a traditional father-and-son run business; while this year’s branding has a monochrome palette, with a rebellious aesthetic based on a campaign message ‘if you don’t like our moustaches we don’t like your laws’.
The main Movember word-mark has a hand-drawn brushstroke look, and is always capitalised; while secondary text uses capitalised stencil-like typography.
Snake and wolf graphics are used across the branding, with a two-headed snake forming a line above the logo on a number of applications and a howling wolf seen with lightening flashes.