The first app to be launched, Pacca’s Carousel, was also designed and developed by Smack, and aims to support language learning for children aged two to six years old.
The game works by introducing key works in a second language using animal icons, colours, numbers and objects. The app will launch with English, Arabic, French, Spanish and Cantonese.
As well as working on the initial app, Smack completed the design, illustration, animation and build of the website for the Anamil Tech brand, which takes the Pacca animal as its mascot.
Sarah al Saud, Anamil Tech founder, says, ‘The website needed to serve as a key resource for parents to learn more about us, and our apps. It needs to reassure the parents, but also excite them and give them a glimpse of what the app is about.’
The branding and site use bright colouts and a bespoke typeface, alongside illustrated social media icons created in-house at Smack. The look and feel aims to emulate the brand’s ‘Intuitive, Educational, Safe and Fun’ ethos, says the consultancy.
‘The challenge for us was in making an informative, trustworthy website for adults, but retaining the childlike qualities and playfulness of the app’, says Smack creative director Lubna Keawpanna.
‘We used the company mascot – Pacca – to provide a narrative’.