Smack brands Anamil Tech children’s learning start-up

Consultancy Smack has created the branding and website for new educational app development  start-up Anamil Tech.

AnamilTech website
AnamilTech website

The first app to be launched, Pacca’s Carousel, was also designed and developed by Smack, and aims to support language learning for children aged two to six years old.

The game works by introducing key works in a second language using animal icons, colours, numbers and objects. The app will launch with English, Arabic, French, Spanish and Cantonese.

AnamilTech Logo
AnamilTech Logo

As well as working on the initial app, Smack completed the design, illustration, animation and build of the website for the Anamil Tech brand, which takes the Pacca animal as its mascot.

Sarah al Saud, Anamil Tech founder, says, ‘The website needed to serve as a key resource for parents to learn more about us, and our apps. It needs to reassure the parents, but also excite them and give them a glimpse of what the app is about.’

AnamilTech Website on desktop and tablet
AnamilTech Website on desktop and tablet

The branding and site use bright colouts and a bespoke typeface, alongside illustrated social media icons created in-house at Smack. The look and feel aims to emulate the brand’s  ‘Intuitive, Educational, Safe and Fun’ ethos, says the consultancy.

AnamilTech Website with Pacca
AnamilTech Website with Pacca

‘The challenge for us was in making an informative, trustworthy website for adults, but retaining the childlike qualities and playfulness of the app’, says Smack creative director Lubna Keawpanna.

‘We used the company mascot – Pacca – to provide a narrative’.

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