SomeOne turns to Spirograph for new identity

SomeOne has created a new look for business automation company Automic – drawing a new identity based on a Spirograph.

Automic

Automic, which was previously called UC4 Software Inc, works with businesses to automate tasks – for example working with eBay to power down servers when it is sunny outside and people are less likely to buy, and turning them back on when it rains.

Spirograph

For the new Automic identity, SomeOne developed a Spirograph-style graphic that has been created using digital algorithms.

Automic

Tom Myers, lead designer on the project, says, ‘We wanted to find a visual property that would represent what automation can do for business – while it sounds robotic, automatic procedures can create beautiful results for business.’

Automic

Myers adds, ‘The Spirograph is something we all played with as children and still manages to create awe-inspiring results from a very simple automated process – it’s a globally understood idea and one that really helps the brand connect with its audience.’

Automic

SomeOne says it acquired an original Spirograph set from a collector and used it as the basis for the Automic graphics.

Spirograph

SomeOne/Else — the digital arm of SomeOne — created the website for Automic.

Automic

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