News in brief round-up

A round-up of this week’s news in brief.


Berlin-based consultancy Double Standards has redesigned German architecture magazine Bauwelt. The design uses the Margaret Calvert-designed New Rail typeface and is based on grid system to allow the designers at Bauwelt Publishings create “countless combinations and compositions”, says Double Standards. 

MagneticNorth has created an online American Air Museum archive project for the Imperial War Museum Duxford. The new site collates memories, pictures and information in an archive is split into six sections: People, Planes, Places, Missions, Groups and Images. It currently holds details of 300,000 people, 18,000 planes, 450 places, 2,000 missions, 4,000 groups and 5,000 images.


Bulletproof has created a new identity for Norwegian chocolate brand Freia. The consultancy was appointed to the project in spring last year, was tasked with creating a new brand architecture to “unify the complex and disparate cross category product portfolio of 250 plus variants”, it says. The new identity is inspired by the Freia clock in Oslo.

Tracey Emin has been announced as the designer of the 2015 BRIT Award statue. The 2013 statue was designed by Damien Hirst.

Hartleys Halloween Range.

Chilli UK has designed the packaging for Hartley’s Jelly’s new range of Halloween inspired products. This includes Fangtastic strawberry, Spooktacular orange and Shocking lemon and slime.

Jerwood Charitable Foundation and Photoworks have announced the launch of a new national photography awards. The Jerwood/Photoworks Awards will seek proposals from UK-based artists and photographers in relation to new approaches to photography. For more information visit

Ham Hock

Somerset-based consultancy Pencil Studio has created the branding and packaging for Watmuff & Beckett –  a new range of pre-made soups and risottos. The designs feature the eponymous Watmuff & Beckett – the brand founders – as illustrated characters in “a parody to Lord Snooty, a Beano character who is a likeable posh lad in a normal school”, says Pencil Studio.

Business card company Moo’s in-house designers  have created a series of cards for “duplicitous” literary fictional characters, such as Walter White/Heisenberg, Dr. Jekyll/Mr. Hyde and Selina Kyle/Catwoman.

Consultancy Timeslice Red has designed a “natural gesture” interactive window display for shoe brand Zegna Couture at Harrod’s. The display allows window shoppers to fully browse all aspects of a 3D scanned, 1.5 metre tall Zegna Couture Double Monk shoe.


Radley Yeldar has rebranded Swedish broadcasting group MTG. the new look aims to reflect an “international culture base”, according to the brand. 

Packaging consultancy Sun Branding Solutions is rebranding, bringing its digital, pack science, creative, graphics and legal divisions under one umbrella.

Fruit Fusion

Slice Design has created the packaging for Danone’s new Activia Fruit Fusions range of yogurts. The designs use large  illustrations of the ingredients, and the range includes Mango & Passionfruit, Raspberry & Lychee, Blueberry & Acai and Prune flavours.

Ideas Factory has rebranded South West London estate agent Aspire. The new look uses triangular symbols, which the consultancy says reflects “the meaning behind the agency’s name” and references the “A” in Aspire.

Boomerang homepage Illustration

Creative agency Boomerang has launched a new identity, designed by illustrator Jonathan Shackleton alongside an in-house team at the agency. The new look features a geometric logomark of a shape formed from two interlocking boomerangs, aiming to convey “an idea of communication and making connections”, according to Boomerang.

The Association of Illustrators has announced the winners of its 2014 awards. Geoff Grandfield won the professional award, and William Grill won the new talent award. Click here for the full list of category winners.

Consultancy Creative Leap has created the branding for Seven Seas’ new multivitamin and marine oil product Perfect7, which it claims makes “cod liver oil sexy”. The packaging uses a ribbon graphic that  Creative Leap reckons alludes  to the idea that a healthy body is like a well-oiled machine”.

Consultancy Page & Page has launched the Forget The Box book and website. The publication guides readers through the brief writing process, and has been designed by Kate Page using illustrations by Sarah Govia and Thomas Bewick.

Day One

Elmwood has created the identity for Yorkshire-based trauma charity Day One. The consultancy was responsible for naming, tone of voice, branding, and visuals, which would work across launch banners, posters, stationery, web design, information packs and event t-shirts.

Land Rover design director Gerry McGovern has collaborated with Italian artist Nino Mustica to create an art installation entitled Unstoppable Spirit, which will be unveiled on London’s Southbank on 14 October. You can watch a video about the project here.

Sedley Place has been appointed as lead branding and communications agency by Indian housing developer Aanya Luxora for its Ensaara Metropark development. Sedley Place will work closely with Aanya Luxora’s advertising agency Tugboat, digital shop Studio High, and Orion PR, as brand guardian.

Digital consultancy Wilson Fletcher is creating a website for the Garden Bridge Trust – the organisation facilitating the building the Thomas Heatherwick-designed Garden Bridge in London. The site, which is due to launch next month, will allow people to “be a part of the Garden Bridge journey from planning right through to planting”, according to the consultancy.


Simon Griffin has created the branding and packaging for Bouclème – a new natural hair care range for women with curly hair. Griffin says: “We wanted to celebrate curls be it in a modern, contemporary way and have a fresh colour palette which will completely differentiate the range from it’s competition.”

WeTransfer has announced a partnership with Central Saint Martins that will give two students from the MA Material Futures course a full funding bursary for the two-year programme. According to WeTransfer, “the bursary will be open to all applicants, but will focus on those who incorporate disruptive technology into their creative practices”.

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