Precedent hires Mark North

London digital marketing group Precedent Communications is to bolster its brand offering, with the appointment of Mark North as head of brand and identity.

North, who comes from Henrion Ludlow Schmidt where he was creative director for ten years, has previously worked at Coley Porter Bell and Wolff Olins.

He brings with him client contacts including Mercedes-Benz, property developer Lend Lease and financial group Dresdner Kleinwort.

North’s remit will be to develop integration and synergy between on- and off-line projects.

Precedent specialises in strategy, digital marketing and brand development, and has recently worked with Middlesex University and the RNID on off-line branding projects.