Elmwood and The Team are leading the field in the Design Business Association’s Design Effectiveness Awards, with five wins each.
The awards scheme seeks to measure the financial value that design adds to a particular product or service, rather than creativity or innovation.
This year a total of 51 projects have been shortlisted, and are guaranteed either a gold, silver or bronze medal. These will be allocated on the night of the awards ceremony next month, as will the winner of the Grand Prix. The DBA has also steered away from categorising entries, and winners will compete with each other across categories for the medals.
Elmwood, which also picked up five awards last year, has this year been shortlisted for its projects for the British Chambers of Commerce, Colgate-Palmolive Services Europe, sausage company Debbie & Andrew’s, cleaning brand Godfreys, and SSL International.
The consultancy claims its work for SSL’s Durex brand has increased condom sales value by 12 per cent since new packaging was introduced, and says that its work for Durex Play (pictured) has seen the sub-brand’s sales increase by 290 per cent in 2007/2008.
The Team has won with its work for clients BAA Heathrow, Becta, Capita Group, Harrow Council and NHS Choices.
The group says its work on the NHS Choices pregnancy campaign saw a 38 per cent increase in the number of pregnant women visiting the Pregnancy Care Planner section of the NHS Choices website (pictured).
Also being announced on the night will be the winner of the Top of the Table Award for the consultancy with the most wins over the past three years. Pearlfisher currently tops the chart – leading over Elmwood by six points – but this year Pearlfisher has only four wins to Elmwood’s five. It was shortlisted for its work with Deluxe Honeydrop, International Beverage, SAB Miller and the Sovena Group.
Consultancy Honey has also picked up four wins this year, for its work with Harrods, Tossed, Spicentre and Graduates Yorkshire.
The 19-strong judging panel was chaired by former Selfridges chief executive Peter Williams.
The awards ceremony will be held at London’s Mermaid Theatre on 22 October.
2009 design effectiveness awards shortlist results:
Five wins – Elmwood, The Team
Four wins – Honey, Pearlfisher
Two wins – Bell Design, Coley Porter Bell, Lewis Moberly
One win – 999, 20/20, Absolute, Blue Marlin, Boag Associates, Boxer, Brandhouse, Brandopus, Cowan London, Creative Leap, DCA Design International, Design Activity, Fearsom Engine, Felton Communication, Good Creative, Hemisphere, Jones Knowles Ritchie, Minale Tattersfield, Nevis, PDD Group, Purple Circle, Red Bee Media, Smith and Milton, The Brand Union, The Design Group, The Hub, Vivid Brand, Ziggurat Brands