Appointed in July by PR company Trimedia UK, the consultancy won a credentials pitch and was briefed to ‘introduce users to social media in a very short space of time’, says Jurgen Prause, technical partner at Rehab Studio.
An instructive video embedded into the Visit England site explains different types of social media solutions available, including YouTube, Twitter, Trip Advisor and Flickr.
The application, which goes live today, then directs users on how best to ensure brand messages are not lost on flooded social media pages, leading the user through a nine-step process.
‘You can then click through to each of the technologies,’ says Prause. ‘We used an open authentication system, so they only have to log in once to access a host of sites.’