A total of 46 suppliers have been appointed to the three-year framework, whittled down from a total of 180 pre-qualification applicants.
The Royal Parks is an executive agency of the Department for Culture, Media and Sport and administers eight London parks, including Hyde Park, St James’s Park and Richmond Park.
The roster breaks down into ten lots. Six consultancies have been appointed to the collateral design and production lot: Clear Graphics, Communique 360, Big Frank Media, Dogstar Design, Chambers Chapman Design Consultants, and Aqueduct Design and Advertising.
Six consultancies have been appointed in the signage and interpretation lot: Auckett Brockliss Guy, East Tiger Creative, Fitzpatrick Woolmer Design and Publishing, Chambers Chapman Design Consultants, Imagemakers Design and Consulting, and Agenda Design Associates.
Five have been appointed to the e-communications lot: Brahm, Clear Graphics, Tictoc Family, Dogstar Design and J2 Design Marketing Internet.
Jason Dudley-Mallick, head of marketing and communications for The Royal Parks, says, ‘We’ve developed a new strategy to position The Royal Parks as the “experts in outdoor fun”, and the current “extraordinary picnic” campaign [developed by Clear Graphics] is the first creative to support this proposition.’
Dudley-Mallick says The Royal Parks will also be looking at brand licensing, adding, ‘Our new roster will be instrumental in helping us achieve our goals.’