London Design Festival Preview – 100% Design

Trade show 100% Design, which is running from 22-25 September at Earls Court, is this year rolling out a new marketing campaign created by Peter & Paul and has also launched an app, to help you navigate the huge show.

The range of exhibitors at this year’s show is as vast as ever. Among those making their debuts this year, the organisers say, are Vitra, Knoll and Established & Sons. One of the starry highlights will be the launch of Sir Terence Conran’s Bibendum light, while other high-profile exhibitors include Hitch Mylius and David Mellor.

Alongisde its main 100% Design show, the organisers are also presenting 100% Materials, which provides a showcase for materials producers (and runs alongside curator Chris Lefteri’s smart material exhibition Hello Future), and 100% Futures, which features ‘tomorrow’s design superstars’. Post Works is creating 100% Design’s central bar.

Launching this year is the Director’s Cut, a showcase of British design curated by Yoo creative director Julieann Humphryes. Among the British delights on show will be Kenneth Grange’s Anglepoise light and David Chipperfield’s Piana folding chair for KI.

Alongside the main show, there will also be the usual range of seminars, lectures and discussions. Highlights include the Restaurant & Bar Design Awards seminar, which will feature David Archer and Mike Stiff, and Barber Osgerby Studio director Jon Marshall presenting a talk on Colour from Process.

This year’s showcase is tinged slightly with sadness, as it will host the final appearance from Hidden Art, which is set to close at the end of the year following a funding crisis.

The organisation, which has been taking part in 100% Design since the first event in 1995, will be presenting designs including DeverauX’s ZiZaRi vessels and Joyojoy’s Joy chair.

For more information visit www.100percentdesign.co.uk. Pre-registration for the show is open until 15 September.

See the Design Week blog for our LDF previews of the V&A and the Brompton District, Pimlico and Covent Garden. We will be previewing Fitzrovia and the Southbank tomorrow.