The three potential routes are being presented for public feedback ahead of a council cabinet meeting on 17 September, which will see the new brand selected.
A spokeswoman for Cheltenham Borough Council says the final decision on the new identity will be taken by the cabinet, but that they will take public feedback into account.
The three potential new identities, developed by ASHA, which is based in Cheltenham, are called The Wilson, C-Mag and Fifty One.
The Wilson takes its name from Cheltenham-born explorer, doctor, scientist and artist Edward Wilson and references ‘the history that makes up part of the [museum’s] collection’.
The C-Mag option is described as a ‘simple, modern’ design which is based around the acronym of Cheltenham Museum and Art Gallery.
The Fifty One option is proposed as 51 is the number of the museum’s main building.
Cheltenham Borough Council says it was ‘keen that ASHA developed proposals that would reflect the vast range of cultural activities and opportunities that Cheltenham Art Gallery and Museum provides to the community and reflect the heritage and history of the building and its collections.’
If approved, the new brand will be showcased at the unveiling of the new building, designed by Berman Guedes Stretton, on 5 October.