Playing with Design

London’s Kemistry Gallery is celebrating the career of graphic designer Fredun Shapur in a gorgeous new retrospective of his work.

Round and round and square

Round and round and square

The exhibition is entitled Playing With Design, a reference to Shapur’s output of graphic design work for children, be it in book illustration, toy design, or his iconic Creative Playthings identity.

Throughout his career, Shapun used a visual language of those pre-school staples bold shapes and bright colours to dramatic effect, forming images that layer geometric shape to make friendly, beautiful designs.

Rodo the rocking horse

Rodo the rocking horse

Among the companies for which he designed toys between the 1960s and the 1980s were Swiss manufacturer Naef, and British brand Galt.

We love the striking look of his typographic work, too, which shows how effective a limited colour palette and simple, bold lettering can look:

Hootenany NYC

Hootenany NYC

Though our favourite images has to be this majestic tiger, weaved from blocks of black, yellow and a green that makes his wide eyes piercingly disarming:

Fredun Shapur: Playing with Design runs from 9 October – 15 November at Kemistry Gallery, 43 Charlotte Rd, London EC2A 3PD

Latest articles

What we loved at Milan Design Week 2018

From a fully functional American diner through to Google’s unnerving house showing how technology has taken over our lives, we round up our favourites from this year’s Italian design festival.