The exhibition is entitled Playing With Design, a reference to Shapur’s output of graphic design work for children, be it in book illustration, toy design, or his iconic Creative Playthings identity.
Throughout his career, Shapun used a visual language of those pre-school staples bold shapes and bright colours to dramatic effect, forming images that layer geometric shape to make friendly, beautiful designs.
Among the companies for which he designed toys between the 1960s and the 1980s were Swiss manufacturer Naef, and British brand Galt.
We love the striking look of his typographic work, too, which shows how effective a limited colour palette and simple, bold lettering can look:
Though our favourite images has to be this majestic tiger, weaved from blocks of black, yellow and a green that makes his wide eyes piercingly disarming:
Fredun Shapur: Playing with Design runs from 9 October – 15 November at Kemistry Gallery, 43 Charlotte Rd, London EC2A 3PD