SomeOne brands Tesco’s ‘family tablet’ the Hudl

Tesco has launched its own ‘family tablet’, the Hudl, in a bid to take on the Apple iPad and Amazon Kindle.

Hudl with headphones
Hudl with headphones

SomeOne created the name, visual brand identity, iconography, packaging, promotional elements, animation, accessories and point-of-sale materials for the device.

Hudl branding
Hudl branding

The consultancy says, ’The identity is intended to represent a solar system metaphor — Hudl being at the centre of a digital orbit, and of family life.’

Ustwo partnered with Tesco to define, design and implement the user experience. Other areas of implementation included tablet set up, basic use guidance, safety information for parents, system and app iconography, as well as the design of system sounds and wallpapers.

Reports emerged last month about the product, which is launching in stores and online from 30 September.

Hudl icons
Hudl icons

The seven-inch HD device has 16GB of memory and will cost £119, and focuses on ‘accessibility and convenience’, according to Tesco.

The Hudl will use the Android Jellybean 4.2.2 operating system, and will house apps for  Tesco’s digital grocery and banking products and Blinkbox, its internet film and music service and Clubcard TV, which offers free film and television for Clubcard holders.

Tesco says, ‘Hudl has been designed as a family tablet. When users switch it on for the first time, there is a screen, which gives advice on how to put in place measures to protect children. There are also a range of Hudl accessories, including child-friendly headphones.’

Hudl devices
Hudl devices

The device is available in four colours – red, blue, black and purple. Tesco says the device was ‘designed and built… from scratch, tailoring it around what customers asked for’.

Hudl colours
Hudl colours

The brand says it worked with a manufacturing partner based in China to produce the tablet, which also manufactures well-known products for Microsoft, HP, Blackberry and Sony.

Boy with Hudl
Boy with Hudl

Tesco Chief Executive, Philip Clarke, says, ‘Being online is an increasingly essential part of family life and whilst tablets are on the rise, usage is still quite limited. We feel the time is right for Tesco to help widen tablet ownership and bring the fun, convenience and excitement of tablets to even more customers across the UK. The digital revolution should be for the many, not for the few.’

Hudl range
Hudl range
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  • chris carlton November 30, -0001 at 12:00 am

    One other impressive 7-inch Android tablet with some great features to launch this week has the added benefit of a SIM card slot and provides both Internet connection and phone call capability through GSM Wireless carriers worldwide– with 3G HSPA+ connection.

    The new Novo 7 EOS priced at only $189 (£125) offers a 7-inch HD screen, 16GB Memory, MicroSD memory card slot, and Bluetooth connection, which makes it easy to use a Wireless headset for phone calls; and also offers dual cameras, Android 4.2.2, GPS navigation, and a large capacity 4400 mAh battery — with a SIM card slot, it’s easy to use a regular phone SIM card interchangeably with the tablet when convenient and not pay additional fees for wireless connection with the tablet device. The Novo 7 EOS is made by Ainol Electronics, which won runner-up for Best-Tablet-of-the-Year at CES-CNET 2012, and this new model offers a sleek design and is compact and easy to carry

    TabletSprint — is one of the first sources with more details on the Novo 7 EOS model

  • JAMI HUFF November 30, -0001 at 12:00 am

    My Dad loves his Hudl, so has procured one for yours truly as my Xmas gift. What accessories comes with the 7in 16Gb HD version? A case, headphones, stylus, all of the above or none at all?!!! Assistance required please. J.

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