Berger & Fohr behind branding for ad-free social network Ello

Colorado-based consultancy Berger & Fohr is behind the identity and site design for social network Ello – an ad-free, invite only site designed around simplicity.

The Elllo smiley
The Elllo smiley

Ello, which is currently in Beta, was developed by digital specialists Modeset, and was founded by Berger & Fohr, Modeset and designer Paul Budnitz.

The Ello founders
The Ello founders

The site started out as a private social network according to its founders, and aims to offer users an alternative to other social networks which can bombard users with advertising, and in turn, allow brands to track users’ data.

Ello's homepage as shown for non-members
Ello’s homepage as shown for non-members

The branding is based around a simple black and white smiley face device, and the site uses a black, white and grey colour palette throughout.  

Ello says: “We believe in beauty, simplicity and transparency.”

“We will invite you as soon as we can. Ello is currently in beta, and we are inviting new users in small groups as we roll out new features.”

An Ello user profile
An Ello user profile

While the site is in Beta, new users can only join the site if they are invited by existing members. They can also request an invite from the site.

Members with public profiles on the site can create custom pages, where they can post text and images with a simple, Tumblr-like interface. Other uses can then “follow” these users for updates.

Eric Leon's Ello page
Eric Leon’s Ello page

Among the features currently on the site are the ability to comment on posts and to receive in-stream notifications about who is following your page and whether other users have “mentioned” you. The site can also be toggled to use with Google Analytics.

Features the site says are “coming soon” include the ability to block users, flag inappropriate content and apps for iOS and Android mobile platforms.

Ello’s manifesto states: “We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce and manipulate — but a place to connect, create and celebrate life.

“You are not a product.”

Hide Comments (2)Show Comments (2)
  • Simon Cryer December 25, 2014 at 5:47 pm

    This brand work is strikingly similar to a project we designed fourteen years ago: 

    Not accusing them of plagiarism, doubt they even know who we are. Just another one of those examples of the creative process for two wildly different briefs leading to an almost identical visual solution.

  • baiju krishnakumar November 30, -0001 at 12:00 am

    I expected to in world good service

  • Post a comment

Latest articles