Homophobia is still rife in football culture – so creatives from across the world have come together to design six, rainbow-inspired shirts for the World Cup, which will be sold
World Cup 2018
We round-up the design projects celebrating this year’s tournament, taking place in Russia.
As football fever continues to sweep the globe, we ask designers to tell us about their favourite ever World Cup designs, from branding and posters to kits and promotional videos.
Design studio Layer has designed a connected vest, pod and app which work together to track distance, acceleration, heart rate and more, to help amateurs and professionals improve their game.
Production company Noah Media Group is behind the opening titles, animations and on-screen graphics for this year’s World Cup – we speak to art director Kim Teddy about how traditional
London-based consultancy LoveGunn has created a series of type-based posters inspired by 20th century Russian Futurism and Constructivism for this year’s World Cup.
The WC2018 predictor lives as a website and Instagram feed, displaying a number up to 100 for each country that indicates how well it’s likely to perform in the tournament.
Studio Blackburn is attempting to combat the “garish and unattractive” charts used to track match results of football tournaments with its Russian-influenced set of three posters.
Weird World Cup is a project that sees 20 illustrators create humorous artworks, which will be sold online to raise money for education charity Football Beyond Borders.
The identity for the 2018 World Cup in Russia has been unveiled – a logo that references the Sputnik spacecraft and Russian icon art techniques.