Following on from looking at assumptions around presentations, selling and pitching, in this final piece in his series, trainer and coach John Scarrott highlights some of the assumptions designers make
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Trainer and coach John Scarrott turns his attention to effective pitching in the latest chapter of his assumptions series.
The latest in his series on assumptions,trainer and coach John Scarrott considers potential pitfalls and how designers can sell their services more successfully.
Communications coach John Scarrott runs through the traps that creative directors and account managers should avoid when leading presentations, and how they can make a positive impression on their audience.
The time spent meeting and presenting to clients or clients-to-be is more valuable to consultancies than ever before. But are you making the most of yours? Following on from the first
The time spent meeting and presenting to clients or clients-to-be is more precious and valuable to agencies than ever before. But are you making the most of yours? In the
Columnist John Scarrott discusses how moving from email communication to the phone could help designers build better client relationships and increase their confidence.
Design business advisor John Scarrott shares tips on how to win new business by getting to know your clients and building up trust before offering your services.
Design business advisor John Scarrott looks at how a softer sell with clients goes a long way and why a nuanced approach can help build better consultancy-client relationships.
Design business advisor John Scarrott looks at how designers can stop being seen as suppliers and start being seen as partners. He also talks to one creative director who has