Who would I choose from outside the industry as a non-executive director (Voxpop, DW 11 February)?
An ex-head of global procurement – yes, someone from the dark side. Someone like John Gleason (formerly of Procter & Gamble).
Someone who has seen it all – the pitches, the trademarked processes, the beauty parades and so on. Someone who really understands what clients can get out of design – not creative awards, but business growth.
Who better to guide a design consultancy’s strategy and to know how to sell its importance? Unlikely bedfellows, but actually it’s a marriage made in heaven: creativity with objectivity.
Jon Davies, Director, Butterfly Cannon, by e-mail