We should adopt a professional stance on digital creativity

With regard to Lord Carter’s long-awaited Digital Britain report (Voxpop, DW 25 June), I’d suggest education should be at the heart of any policy changes needed to encourage digital creativity in the UK.

The digital revolution is exciting and fast-paced, and its accessibility gives us all the ability to become the ‘next big thing’ in photography, music, design and so on.
But this comes at a price, giving the opportunity for amateurs to call themselves professionals. With so many more people offering services that they haven’t trained for, the UK creative industry is being undermined.

My priority, while not strictly a policy change, would be to take a long, hard look at education and awareness to help prevent this country becoming a haven for ‘digital rogue traders’.
Algy Batten, Director, Five Foot Six, by e-mail