Design isn’t just the icing – it’s the cake

Clients can spend money on marketing or manufacture, but without design at the heart of a project it’ll surely fail, says Roger Mavity

  • Everything is designed, but good design makes a difference
  • When money is tight, get the design right and it will be easy to save on expenditure further down the line
  • The recession has barely started, so don’t cut back on spend now
  • No matter how much you spend on marketing or manufacture, your project will not succeed if you starve the design budget
  • The Millennium Dome was initially derided as an expensive white elephant, a lame-duck project, until O2 rescued it by creating a design to give it a sense of purpose as a thriving entertainment venue. Now nobody remembers the problems
  • Hide Comments (1)Show Comments (1)
    Comments
    • Robb Turner-Radford November 30, -0001 at 12:00 am

      Excellent,relevant and poignant comment on the essence of the cake, and whether we will eat it or not! Thanks that helped!

    • Post a comment

    Latest articles

    Design Week Awards 2019 judges revealed…

    Experts on branding (Jack Renwick), social design (Sophie Thomas), exhibition design (Lucienne Roberts) are joined by Ustwo design director Helen Fuchs, The Guardian’s digital director Ben Longden and many more.