Design isn’t just the icing – it’s the cake
Clients can spend money on marketing or manufacture, but without design at the heart of a project it’ll surely fail, says Roger Mavity
Read this next
Comments
Latest articles
Fashion illustrator Gladys Perint Palmer: “How many ways can one draw a blazer?”
The illustrator talks to Design Week ahead of a new exhibition about breaking into the industry and why it’s more fun to draw haute couture than “wearable clothes”.
Design Council announces Design for Planet festival to coincide with COP26
Plan set out to engage designers with key climate change issues as part of two day festival, which looks to forge better links between designers and leaders in sustainability.
Tesco and Vanquis design leaders share tips on navigating ROI pressures
In-house design experts say designers need to be braver when releasing products into the world, but maintain that ROI dialogue should not stifle creativity.
Mr. P gets a haircut in “simplified” Pringles rebrand
The moustachioed mascot for Pringles UK has been given his first makeover in 20 years in a redesign from Jones Knowles Ritchie.
Excellent,relevant and poignant comment on the essence of the cake, and whether we will eat it or not! Thanks that helped!