Wimbledon courts new image with projects by 1977 Design

Consultancy 1977 Design is branding a new viewing platform at Wimbledon’s Centre Court, and overhauling the print communications for the Wimbledon Lawn Tennis Museum.

The consultancy won both projects in April, on the strength of its previous work for the tennis club. The design group branded the museum in 2006 and created communications which it will now replace, to show ‘a forward-looking Wimbledon at the forefront of technology’, according to Richard Stevens, designer at 1977 Design. ‘We didn’t want to reposition it, but move it forward,’ he adds.

With new colour gradients, ‘emotive wording’ and cut-out imagery, the communications redesign will follow guidelines already laid out by 1977 Design. This will roll out later this month.

The viewing platform, CentreCourt360, designed by Mather & Co, will allow visitors to see the Royal Box and umpire’s chair with unrestricted views. The platform protrudes on to the Centre Court, offering panoramic views, and can be taken down out of season.

Using Trade Gothic Bold Two, a logotype has been cast, using the Wimbledon purple as a lead colour with the ‘0’ redrawn as a perfect circle.
Internal graphics and touch screens will be made for the Centre Court pod, which is still under construction. Two further exhibition rooms, conceived by Mather & Co, will open with the pod.