Static idents for Studio Disney

Static Design has created the branding for Disney Channel UK’s day-time live studio slot, which launched last week as Studio Disney.

The consultancy, the broadcast design arm of Static 2358, has designed the identity and an on-screen package including ten idents, stings, on-screen bugs, programme menus, and a style guide.

The slot, aired between 3pm and 7pm, features live links between a range of programmes, such as cartoons, action dramas and comedies.

A Disney Channel UK spokeswoman says: “We have had a live studio format before, but now we have given it a proper name and identity and the feel of the show is much more pacey and quirky”.

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