Bring out the Branson

The Virgin Global Challenger website has been launched to mark Virgin supremo Richard Branson’s third attempt at ballooning non-stop around the world next year.

It has presented a unique challenge to website designers at Virgin Net, the giant group’s superhighway division. The site will “show what it is like for the team to be cooped up for up to three weeks in a closed box smaller than most people’s bedrooms, unable to wash or step outside, and eat a diet modelled on a combination of Gulf War and astronaut rations”, says a statement.

And we thought being rich was supposed to be fun.