Maf appointment

The new Ministry for Agriculture and Fisheries has appointed Tatham Pearce to create its identity, after a five-way paid pitch against Wolff Olins, The Jenkins Group, Central Office of Information and Lloyd Northover Citigate (DW 7 November).

Tatham Pearce will create a logo and possibly a new name for the department. A strategy is being drawn up in-house to determine that direction.

While there is no deadline, the financial year-end is a date to head for, says a department spokesman.

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