Voxpop

Ad agency Brothers & Sisters boarded a plane which performed a series of parabolic dives to film a National Geographic ident in zero gravity. What is the most dangerous situation you have ever been in as part of a project?

I’ve three to choose from:

• First, documenting and living with an indigenous tribe in Africa – the ‘Taturu’ tribe, whose name translates as ‘man killer’. It involved sleeping outside the camp in a thin tent in lion and leopard territory and handling three big snakes around my neck for a project portrait.

• Second, kayaking solo in treacherous open-sea waters, 90km in two days for Greenpeace with no sat-nav, I got lost 3km off the cost and was chased by coastguard for breaching safety rules and regulations. I achieved my goal, got the sponsorship, photograph and news coverage, but damaged my spine. I had a disc removed. Prefer road cycle racing now.

• Third, while creating the new Pharmacia and Upjohn merged brand identity, I decided to take the new identity, put it on a flag and fly it off the top of Kilimanjaro. I invited seven people along, led the seven-day glacier ridge climb, left the others at base camp and went to the top alone. Took a photograph on the summit and sent it to the client. They put it straight into their brand book.

Marksteen Adamson, Partner, Arthur Steen Horne Adamson