Knight Frank and Rutley, estate agent to the rich and famous for 100 years, is introducing a shorter name, Knight Frank, and a revised identity designed by Sampson Tyrrell.
The consultancy created a new typeface and enlarged the Knight Frank device but retained the classic green and red colouring.
The identity concept was originally created by Sampson Tyrrell 15 years ago. “The logo is an evolution,” says a Knight Frank spokeswoman. “We didn’t want a great change because we felt the image was very strong with great loyalty attached to it.”
“We decided just to modernise the marque,” says Matt Purkiss-Webb, designer at Sampson Tyrrell. “They didn’t want anything too radical. It was the right decision – the design is well known.”
Knight Frank’s international operations will follow suit. Extended names are already in use, such as Singapore’s Knight Frank Cheong Hock Chye and Baillieu.