…And Ant’s image was made his own charming way

I’ve always admired the musicians who do things their own way, in spite of what everyone else tells them. Scott Walker, Prince, Björk, Adam Ant…

Probably not ideal personalities to work with, but I think they have stayed (and do stay) true to what they believe in. Prince pretty much owned the colour purple for much of the 1980s and 1990s, and the whole package that Stuart Goddard (Adam Ant) created with the look and the sound felt so original. Ridicule is nothing to be scared of.

Anthony Smith, Creative director, Music, by e-mail