The Beatles’ Apple Corps label lost its court case with Apple Computer this week, after claiming that iTunes conflicted with a trademark agreement inhibiting the computer brand from entering the music business, which was agreed in 1991. A High Court judge ruled that Apple Computer’s use of its logo on its iTunes download service is associated with retail activity rather than with music, and was not in breach of the agreement. Apple Corps and Apple Computer, which both use apple-shaped brand identities, first reached a deal to share the use of the Apple trademark in 1981.
London-based consultancy LoveGunn has created a series of type-based posters inspired by 20th century Russian Futurism and Constructivism for this year’s World Cup.
The WC2018 predictor lives as a website and Instagram feed, displaying a number up to 100 for each country that indicates how well it’s likely to perform in the tournament.
Glasgow-based studio Tangent has created the campaign imagery for this year’s Edinburgh International Book Festival.
Spending too much time scrolling has been found to have negative effects on mental and physical health, with social media use shown to increase anxiety and depression in young people.