The Beatles’ Apple Corps label lost its court case with Apple Computer this week, after claiming that iTunes conflicted with a trademark agreement inhibiting the computer brand from entering the music business, which was agreed in 1991. A High Court judge ruled that Apple Computer’s use of its logo on its iTunes download service is associated with retail activity rather than with music, and was not in breach of the agreement. Apple Corps and Apple Computer, which both use apple-shaped brand identities, first reached a deal to share the use of the Apple trademark in 1981.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.
Games and augmented reality features for children sit alongside artificial intelligence features for parents, who can ask questions to find out about their child’s progress.
The winning entry of the product design competition will be awarded £3,000, while a further £2,000 will go to the university they study at.