Spencer Landor gives ‘friendly’ look to gallery

A new London art gallery pledging not to deal in arrogance and intimidation, apparent among its Cork Street rivals, opens in October. Spencer Landor created the identity, stationery, invitations and catalogue for Proud Galleries off London’s Strand.

The logo reflects a friendly approach, incorporating paint splats into the classical typeface, says a spokesman for Spencer Landor. “The palette of colours – black, purple, orange and green – will help ensure the freshness of the identity scheme over time. We dropped these splats in as a little bit of a joke really,” comments consultancy creative partner John Spencer.

Latest articles

Design Bridge acquired by WPP

The sale of the independent brand consultancy will see it retain its creative independence and management, while it has also revealed plans to expand to Shanghai.

Design Manchester 2017 announces line-up

The annual design festival is back for its fifth edition this October, and will feature Pentagram partner Naresh Ramchandani, Buzzcocks’ record sleeve designer Malcolm Garrett and an exhibition on Lucienne