An insert campaign for the Mines Advisory Group rolls out this week, designed by Manchester consultancy Mark and signalling a new creative approach for the mine-clearing organisation. The leaflets will distribute with The Guardian and humanitarian magazine New Internationalist before spinning off into a poster campaign. They pose the question: ‘What did you step on today?’, along with a variety of potential answers. ‘They are trying to create a new sort of language and a value, so that people will want to keep these [leaflets],’ says Mark director Mark Lester.
As the car brand redesigns its logo for the first time since 2001, we look back at how Mini’s identity has changed over the last five decades.
The AI research team now forms part of Google’s Beijing office, and will be working with the tech company’s engineering teams.
A new report by financial consultancy Brand Finance looks at the potential financial impact of forcing big companies such as Pepsi Co and Coca-Cola to have non-branded packaging.
Games and augmented reality features for children sit alongside artificial intelligence features for parents, who can ask questions to find out about their child’s progress.