Mines Advisory Group rolls out insert campaign

An insert campaign for the Mines Advisory Group rolls out this week, designed by Manchester consultancy Mark and signalling a new creative approach for the mine-clearing organisation. The leaflets will distribute with The Guardian and humanitarian magazine New Internationalist before spinning off into a poster campaign. They pose the question: ‘What did you step on today?’, along with a variety of potential answers. ‘They are trying to create a new sort of language and a value, so that people will want to keep these [leaflets],’ says Mark director Mark Lester.