12 August 2004

Interpublic Group reports losses

Interpublic Group, the parent company of FutureBrand and Jack Morton, has reported a net loss of $5.4m (£2.9m) for the second quarter of the year, although this is lower than

Olive overhauls React Direct identity

Olive has overhauled the visual identity for transport logistics company React Direct. The design now consists of a segmented roundel, with each coloured segment representing one of the company’s four

Lauderdale House launches Unnoticed Gems

Lauderdale House in London’s Highgate this week launches Unnoticed Gems, an exhibition by artist and designer Lucy Jagger. The artworks juxtapose the natural and the man-made, light and dark, and

Folk wins Bango contract

Folk has won a year-long contract to reposition mobile Internet technology provider Bango as a global brand. The Hertfordshire group beat three other consultancies to the work, which will include

Sentimental brand value

Financial markets may try to dictate the success or failure of certain brands, but when it comes to loyalty the City still has a lot to learn, says Hugh Pearman

Madhouse puts SUFC rebranding in the net

Sheffield United Football Club unveiled a revamped brand identity last weekend to coincide with the kick-off of the football season and the club’s Saturday opener against Burnley. Manchester group Madhouse

Everyman brings the TacheBack

TacheBack, the Everyman campaign that encourages men to grow moustaches through September to assure the health of their, er, appendages, is back. Chaos Design has created a new logo and

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