In your Voxpop you recently asked, ’What alternative name would you have given to the London bicycle hire scheme, which is currently called Barclays Cycle Hire?’ (DW 5 August).
I would propose the name Pedal-Pushers for the hire scheme.
As a London cyclist, to me the name needs to feel as though the scheme really would revolutionise the way people get around London, so that it is in a completely new way -not just a case of hiring a regular old bike to get about on. It needs to be something that will become addictive.
My thinking started with the way that the bikes are offered – in the form of rows of bikes on street corners.
It’s a bit like the streets of London pushing their goods and, hopefully, once you’re hooked, you’ll become a regular customer.
Adam Fenn, Art director and designer, Warp & Woof, by e-mail