Ex-Tayburn staff launch Hookson

Two ex-Tayburn Design creatives have launched Hookson, a branding consultancy, this week.

Hookson, headed up by ex-Tayburn creative director Bryan Hook and Jason Dobson, ex-Tayburn senior designer, will specialise in corporate identity, corporate literature, brand development and Web design. The new group is targeting blue chip clients, says Dobson.

The duo, based in Leith in Scotland, hope to recruit five staff, including three or four designers, within six months.

The consultancy offers design solutions handled by what it is calling a “two-pronged process”, which brings thinking and design together.

The approach, it claims, includes aligning business and brand strategy, articulating the brand, determining the look and feel of the brand and implementing the brand through on-line and off-line executions.