Morag Myerscough creates new Design Museum’s first permanent exhibition

Designer Maker User has been designed by Studio Myerscough and curated by Alex Newson, with the aim of creating a space that explores the reciprocal relationship between designers and consumers.

© Gareth Gardner
© Gareth Gardner

Morag Myerscough has designed the new Design Museum’s first permanent exhibition, Designer Maker User.

Studio Myerscough has worked with exhibition curator Alex Newson for the last five years on the permanent exhibition space, which features a hand-picked selection of the Design Museum’s 8,000-strong product archive. The consultancy was chosen to complete the project after winning a competitive pitch.

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The space also features a crowd-sourced wall of selected designs submitted by visitors and Design Museum fans through social media, which aims to break down boundaries between designer and consumer, says Newson. This wall will alternate products frequently, as more people submit their ideas.

Product exhibits include objects such as the London 2012 Olympic Torch, the Walkman, iPhone models and Valentine typewriters.

It also includes a look at London’s transport systems and accompanying wayfinding systems, and aims to include more abstract design concepts which challenge the idea of what design is.

“It’s not meant to be us telling the public ‘This is what we think design is’,” he says. “We wanted to hear visitors’ opinions and ask people about the design that resonates with them.”

“Everybody needs each other”

Rather than being split into sectors such as graphics, furniture and product design, the exhibition is divided into three sections – designer, user and maker. The space has not been split into very distinctive or separate sections, but is “layered”, says Myerscough, so that visitors can see through into other spaces and exhibits wherever they stand.

“Designers need makers or manufacturers, and equally need to respond to users,” Myerscough says. “There’s not a single, linear approach, it’s layered. Everybody needs each other, and one doesn’t happen without the other.”

“The spaces make connections with each other – you can look at a computer, then there’ll be another thing behind it, and another thing behind that,” she says. “But you can also look at each thing in isolation.”

The Designer segment looks at the thought processes of the designer, while Maker looks at the evolution of manufacturing products and User explores the interaction between consumers and the designs they experience in everyday life.

“This is totally open-ended”

Materials have been used to reflect the different sections of the exhibition – for example, repurposed school laboratory wooden worktops have been used for the Maker section, which Myerscough says she “hopes will wear away” over time to show the evolution and changing nature of the exhibition.

“Permanent exhibitions always imply there’s an end to them and that it stops,” says Myerscough. “This is totally open-ended. It’s about questioning things as a visitor.”

Both Myerscough and Newson hope the exhibition will encourage visitors who are not professional designers to think about design in new ways.

“It’s a continuous investigation”

“We want people to go away and think afresh about the things they’ve seen, see designs on the high street on their way home, and understand more about how it’s created and how it affects them,” says Newson.

“What I particularly love is people telling each other stories when they visit,” says Myerscough. “Like parents telling kids about when they had a particular camera. I would like it if people came, then felt they needed to return to get something else out of it. It’s a continuous investigation.”

Myerscough has also created a moving, colourful graphic that sits outside the exhibition space, which uses a mechanical billboard mechanism to alternate between the words ‘Designer’, ‘Maker’ and ‘User’.

“We looked at digital walls but the rhythm of the mechanical wall is much nicer,” she says.“We also wanted to do something that you could see from the ground floor. The exhibition sits at the top, and we wanted to draw people up there.”

“As a person, you could connect as a designer, maker or user,” she adds. “This way, people could choose who they wanted to be.”


Designer Maker User is the Design Museum’s first permanent exhibition space, and entry is free. It takes place at the new Design Museum, 224-238 Kensington High Street, Kensington, London W8 6AG from 24 November 2016.

The new Design Museum. © Gareth Gardner
The new Design Museum. © Gareth Gardner
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