Cambridgeshire-based consultancy Brandragon this week rolled out the initial marketing campaign and product presentation for Minara Food’s new sandwich concept, the Naanwich.
The product – a curry-filled naan bread – was conceived by Minara but, according to Brandragon managing director Eddie Stableford, the group took the project from concept to reality.
Stableford says the most important element of the project was communication of the proposition.
The consultancy chose to present ‘minimal information’ and a clear typeface was used to convey the ‘curry to go’ proposition.
The group presented the product to prospective retail partners before securing a six-month exclusive deal with Sainsbury’s.