Netflix unveils new website design
Netflix aims to make user browsing experience faster with its new web design, which will “work more like an app and less like a series of linked web pages”.
Netflix has unveiled a redesigned website, which the company says is its first major refresh in four years.
The website, refreshed by the Netflix in-house user interface (UI) team, intends to “work more like an app and less like a series of linked web pages”, the company says, with the aim of making the browsing experience faster.
![Netflix website redesign](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2015/06/BoB_EN.gif)
Changes include collating related content on one page: for example, a “More Like This” button allows users to view similar shows to the one they are watching, or those of the same genre or mood.
![Netflix website redesign](https://s3.eu-west-2.amazonaws.com/standfirst-designweek-production/uploads/2015/06/Jaw_EN.gif)
Users can also view an image slideshow of a programme before watching it, which the company hopes will help viewers gauge what the show is about and add context to written descriptions. Clicking on the title will also open a details panel, which enables viewers to browse details, episodes and reviews.
A swipe and tap function has been enabled for touch-screen users, allowing them to scroll across rows of titles and tap to play a show or view details.
The website is rolling out globally over the next two weeks.
Have been using this version in the UK for a while. Its a great design and has a really smooth interface. Its downfall is its inability to select genres. Makes it a lot harder to find new shows to watch!
A nice redesign yet I found the scaling effect that occurs upon hover to cause some resistance and break the interaction flow.
like it coz it has made my dream job real